This blog is about sustainable lifestyle. It’s about doing sustainable business, it’s about raising discussion. And having fun while doing it! Welcome to the journey with us!


Uhana Design fights against the throwaway society

At the moment Uhana Design enjoys a fast growing popularity. With their imaginative, playful prints and high-quality fabrics, Mira Vanttaja and Hanna Virkamäki fight against the disposable culture. Previously they ended up entrepreneurs together, but what keeps them doing this and how does the values of responsibility show in their business? Uhana Design was founded in […]

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Weecos brings sustainable fashion again to Sokos Helsinki

What a great autumn! Not only the most interesting Finnish designer labels can be found again from Sokos Helsinki but also from Nordic Designers´ Pop-up Shop at the shopping mall Itis. We at Weecos are proud to participate in both pop-ups. Due to the massive interest in Finnish design and the huge success of FIN POP UP at Sokos Helsinki we were happy to […]

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The motto ”quality instead of quantity” applies both to the production of MOIMOI Accessories and to the everyday life on Raquel Alonso Miranda and Kalle Järveläinen. The two mix Mediterranean colours with Scandinavian clean style and this combination has been very popular also in our Sokos Helsinki pop-up. Raquel and Kalle believe in traditional craftsmanship, […]


Suomalaiset naiset veivät neulomolaisten sydämet

Neulomo pyysi mittoja ja vartalokuvia. Mitä he saivat? Yhteensä 825 mielenkiintoista, hämmästyttävän rohkeaa mallihakemusta, täynnä upeita ja yllättäviä tarinoita, jotka nostattivat niin naurun kuin liikutuksen kyyneleitä silmiin. Kiitos teille kaikille! Tämä haku ei jää tähän. Kun Nokian Neulomon myyntijohtaja Marika Snellman lisäsi Facebook-päivityksen mallihausta, hän kuvitteli saavansa reilut kymmenkunta hakemusta. Seuraavien päivien aikana sähköpostiin kuitenkin […]

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Nokian Neulomo is recruiting people!

It was announced, a few days ago, that Nokian Neulomo Oy bought the Nokia factory business from Nanso. Thanks to the open-minded thinking, huge courage and strong willpower of keeping the factory rolling! But what does this practically really mean and what’s happening in the short-term future? You as a model perhaps? Everybody is interested […]

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Weecos 3years cover photo white

Happy Birthday Weecos!

It is said that a three-year-old has a vivid imagination, is full of joy, moves fast, babbles a lot and makes questions out of curiosity. Well, in my opinion this describes perfectly the three-year-old Weecos as well – Happy Birthday! Like a child, Weecos has taken giant steps of development between the ages of two […]

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Weecos 3years cover photo white

Weecos is three years old!

Weecos has a birthday next week! The week will be full of aaawesome things. We’ll offer you items on sale, new shops and new products. We’ll also publish our very first marketing video ever! So stay tuned by following us on Facebook and Instagram. We happily welcome you to celebrate the anniversary with us!

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Mikä ihmeen ennakkomyynti?

Ennakkomyynti on herättänyt jonkin verran kyselyjä, ja koska aiomme käyttää tätä toimintamallia tuotannossa jatkossakin, päätimme avata ennakkomyynnin toimintaperiaatteita!   MITEN ENNAKKOMYYNTI TOIMII? Ennakkomyynnillä pyritään varmistamaan se, että kaikki halukkaat saavat tuotteen. Tässä on myös suurin ero perinteiseen tuotantoon nähden: perinteisen tuotannon haasteena voi olla, että kysyntää on enemmän kuin tuotteita on valmistettu. Ennakkomyyntituotteita valmistetaan siis tilausten […]

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What is pre-sale?

The concept of pre-sale has risen a lot of questions and therefore, we decided to open the idea of pre-sale to you in detail! In addition, the concept is significant to understand because we are going to use this way of doing in future too. SO FIRSTLY, HOW DOES PRE-SALE WORK? The basic idea of […]

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Summer greetings from Weecos

New layoyt, new blog, new shops, co-operations with inspirational people, first marketing video, FIN POP-UP in Sokos, plenty of new customers and motivated team! This sums up the amazing spring we have had and gives us strength to continue the development of the Weecos towards sustainable lifestyle ecosystem. Since the beginning of the year have had […]

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Pricing Finnish Design

Pricing is a tricky question entrepreneurs seem to face weekly. Where from come the costs of a 100€ bag or a 150€ dress? We opened the prices of three products. It seems that it is so common to buy a shirt for 10€, that a price tag containing three numbers, or is over 40€, is […]

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One month ago opened our very first pop-up ever – FIN POP UP at Sokos Helsinki!  We were and we still are super excited about this! In case you haven’t visited our pop-up yet, no worries. The pop-up will last until the end of July, so you still have a lot time to check it out. […]


Behind the scenes!

We had the most wonderful time last week at Helsinki with extremely talented people! Shooting this video was so much fun and it was absolutely fantastic to watch all these professionals, such as director Jussi Ratilainen, working. Last week we spent three days in Helsinki and one of those days was dedicated to making this Weecos […]

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Heidi Korva – Finland’s number one Fashion Revolutionist

The Fashion Revolution campaign was organized already for the third time this year. In Finland, this quick-witted, energetic, hardworking woman is behind it all! Why did she become Finland’s Fashion Revolutionist? The Fashion Revolution campaign was held a few weeks ago and people demanded change to fashion industry’s practises worldwide. Among others was Heidi Korva, […]

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WWOOLLFF CO Jenna and Pedro


WWOOLLFF CO. street clothing company has summarized their designer vision into slogan ”Badass clothes – goodass materials”. Let’s take a closer look of what this means in practise. Check out the first post about them if you have not done that already. Trials and materials In design Pedro and Jenna are looking for something that they […]


Weecos Goes Black

We have something special planned for you for the next few weeks: Weecos goes all black! ”What the heck, in the middle of the brightest spring” you might wonder. Trust me, there are many inspiring reasons. During these weeks we introduce to you the black selection in Weecos. Black is the all time favorite and […]

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Paula Malleus has made a lot of costumes for artist like Chisu, Evelina, Antti Tuisku and so on. A screenshot from Instagram @membypaulamalleus

Paula Malleus challenges the whole textile industry system

There she was. Standing at the huge sorting centre of Fida, a charity organization in Finland. The space was filled with used clothes and other recycled textiles. “There’s something seriously wrong with this system”, thought Paula Malleus, the founder of Remake EkoDesign and MEM. And became the pioneer of post consumer waste fashion, her collection would […]

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Photographer: Suvi-Tuuli Kankaanpää
Make up & Hair: Iida-Maria Riihiluoma

What is Fashion Revolution?

Fashion Revolution is a clear statement that we want to be proud of the clothes we wear. To be so we want to know who has made our clothes. So what Fashion Revolution is? Long story short: almost three years go, on the 24th of April 2013, the Rana Plaza complex in the city of Dhaka, […]

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