This blog is about sustainable lifestyle. It’s about doing sustainable business, it’s about raising discussion. And having fun while doing it! Welcome to the journey with us!

Episode 9: Where from the post-consumer waste comes?

What is post-consumer waste and where from it comes? In the ninth episode of Hardcore Fashion, Paula Malleus heads to Turku to get more materials. Although this journey goes well, it’s not always as easy to get leftover materials. See what are the reasons for collaborations to fall with recycling organisations, who collects the leftover second-hand materials […]

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Cool, Ethical and Sustainable Clothing for Kids – We LOVE Them!

Can’t find swimsuits, clothing, a comfortable blanket or a softie to hug for your kid? No worries, Weecos is here to make shopping for ethical children’s clothing one less thing to worry about. We’ve gathered some of our favourite ethical children’s clothing brands, and these are not only conscious choices but also COOL choices for your […]

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Weecos x Helsinki Pride Working for Human Rights and the Equal World

We in Weecos believe that every human being is equal and valuable regardless of their sexual orientation or gender expression. We don’t want people to be labelled, discriminated or loathed because of who they choose to love. In addition, we want to back up a community, which inspires, educates and celebrates our diverse society. And […]

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Reet Aus Finds Solutions For The Fashion Industry’s Problems

At the moment the clothing industry is based on fast and cheap production, and quantity runs over quality. This is completely unsustainable and the reason why Reet Aus, an Estonian fashion designer and PhD, wants to change the mass production system from inside out. In addition to upcycling and certifications, Reet sees taxes and conscious […]

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EPISODE 5: MEM Hardcore Fashion – What Is Anarchy in MEM?

Anarchy! What does that mean to designer and master seamstress Paula Malleus and how it can be seen in Paula’s collections? In the fifth episode of Hardcore Fashion, Paula ponders anarchy and branding from a philosophical point of view. What do these words things mean to her? We can assure that not the very traditional meaning! In addition, […]

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Episode 4: MEM Hardcore Fashion – It’s Time For Decisions

In the third episode of Hardcore Fashion designer and Master Seamstress Paula Malleus, showed the Revolt collections pieces to Trashionista Outi Les Pyy who gave her viewpoints on it. What she thought of the pieces and what does Paula think? Is she going to make changes to Revolt? What are the editorial pieces going to look like? Join the meeting Paula […]

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Terhi Pölkki Wants to Change the Shoe Industry Through Her Own Brand

A doer. That Terhi Pölkki has always been. In shoe manufacturing, she’s participated in each step, seen the production closely, and her own brand Terhi Pölkki was found because she wanted to change those steps. From the beginning, she knew that her materials would be vegetable tanned leather and wood and that in Terhi Pölkki shoes an […]

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Episode 3: Paula Malleus Shows the Revolt Collection’s Fashion Looks

Already the third episode of Hardcore Fashion! The structure of the Revolt collection is soon ready, amazing what designer and Master Seamstress Paula Malleus has made out of wind and ski suits. In this episode, Paula introduces her pieces to Trashionista Outi Les Pyy who gives her viewpoints on the collection. What do you think of the pieces? […]

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Weecos For Men!

Weecos for men is finally here, and may we just say – WAAAAAU! What a wide and wonderful range of men’s bags, sunglasses, hats and clothes we have. There not only real attitude but also great stories behind each and every designer. We want you to get to know their statements and values as well and in […]

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Men With Attitude!

Weecos for men is finally here, and may we just say – WAAAAAU! What a wide and wonderful range of men’s bags, sunglasses, hats and clothes we have. There not only real attitude but also great stories behind each and every designer. We want you to get to know their statements and values as well and in […]

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Weecos Style For Men!

Weecos for men is finally here, and may we just say – WAAAAAU! What a wide and wonderful range of men’s bags, sunglasses, hats and clothes we have. There not only real attitude but also great stories behind each and every designer. We want you to get to know their statements and values as well […]

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Hooked on Solving Leather Puzzles

Neon orange pants. The first pair Kaisa Maansalo, the founder of Salmiak Studio, had ever made herself. It was the early 90’s, and the neon orange pants were soon companied with neon green and PVC trousers. But Kaisa still recalls the feeling after sewing her first pair, the neon orange ones, the excitement and joy […]

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BUSINESS MAMA TRAVELS: ASIA, AUSTRALIA AND NEW ZEALAND IN PICTURES!

After spending the last summer in Europe, our family headed towards Asia, Australia and New Zealand, and what a great adventure it was! For almost five months we travelled through these places: Shanghai – Bali – Darwin – Brisbane – Sydney – Auckland – Hong Kong – the Philippines (Palawan) – Hong Kong – Tokyo So […]

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Nokian Neulomo Learns by Listening

When looking back, huge steps have been taken since last summer when the first words of Nokian Neulomo story were written. It all started with a half-crazy idea and evolved into a surprising success story no one expected. The year has been fast but most of all rewarding. There’s been ups and downs, surely, but isn’t […]

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Anne Linnonmaa encourages people to challenge the world

Uncompromising, ecological and ethical fashion combined with design. These were the principles Anne Linnonmaa, the Finnish designer and entrepreneur, has always been determined to follow in everything she does. Anne is an excellent example of how a single person can affect the world with their everyday choices and she encourages others to challenge the world […]

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