This blog is about sustainable lifestyle. It’s about doing sustainable business, it’s about raising discussion. And having fun while doing it! Welcome to the journey with us!

Episode 4: MEM Hardcore Fashion – It’s Time For Decisions

In the third episode of Hardcore Fashion designer and Master Seamstress Paula Malleus, showed the Revolt collections pieces to Trashionista Outi Les Pyy who gave her viewpoints on it. What she thought of the pieces and what does Paula think? Is she going to make changes to Revolt? What are the editorial pieces going to look like? Join the meeting Paula […]

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Terhi Pölkki Wants to Change the Shoe Industry Through Her Own Brand

A doer. That Terhi Pölkki has always been. In shoe manufacturing, she’s participated in each step, seen the production closely, and her own brand Terhi Pölkki was found because she wanted to change those steps. From the beginning, she knew that her materials would be vegetable tanned leather and wood and that in Terhi Pölkki shoes an […]

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Episode 3: Paula Malleus Shows the Revolt Collection’s Fashion Looks

Already the third episode of Hardcore Fashion! The structure of the Revolt collection is soon ready, amazing what designer and Master Seamstress Paula Malleus has made out of wind and ski suits. In this episode, Paula introduces her pieces to Trashionista Outi Les Pyy who gives her viewpoints on the collection. What do you think of the pieces? […]

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Weecos For Men!

Weecos for men is finally here, and may we just say – WAAAAAU! What a wide and wonderful range of men’s bags, sunglasses, hats and clothes we have. There not only real attitude but also great stories behind each and every designer. We want you to get to know their statements and values as well and in […]

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Men With Attitude!

Weecos for men is finally here, and may we just say – WAAAAAU! What a wide and wonderful range of men’s bags, sunglasses, hats and clothes we have. There not only real attitude but also great stories behind each and every designer. We want you to get to know their statements and values as well and in […]

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Weecos Style For Men!

Weecos for men is finally here, and may we just say – WAAAAAU! What a wide and wonderful range of men’s bags, sunglasses, hats and clothes we have. There not only real attitude but also great stories behind each and every designer. We want you to get to know their statements and values as well […]

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Hooked on Solving Leather Puzzles

Neon orange pants. The first pair Kaisa Maansalo, the founder of Salmiak Studio, had ever made herself. It was the early 90’s, and the neon orange pants were soon companied with neon green and PVC trousers. But Kaisa still recalls the feeling after sewing her first pair, the neon orange ones, the excitement and joy […]

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BUSINESS MAMA TRAVELS: ASIA, AUSTRALIA AND NEW ZEALAND IN PICTURES!

After spending the last summer in Europe, our family headed towards Asia, Australia and New Zealand, and what a great adventure it was! For almost five months we travelled through these places: Shanghai – Bali – Darwin – Brisbane – Sydney – Auckland – Hong Kong – the Philippines (Palawan) – Hong Kong – Tokyo So […]

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Nokian Neulomo Learns by Listening

When looking back, huge steps have been taken since last summer when the first words of Nokian Neulomo story were written. It all started with a half-crazy idea and evolved into a surprising success story no one expected. The year has been fast but most of all rewarding. There’s been ups and downs, surely, but isn’t […]

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Anne Linnonmaa encourages people to challenge the world

Uncompromising, ecological and ethical fashion combined with design. These were the principles Anne Linnonmaa, the Finnish designer and entrepreneur, has always been determined to follow in everything she does. Anne is an excellent example of how a single person can affect the world with their everyday choices and she encourages others to challenge the world […]

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Papu’s new collection takes us to summer night dreams!

Can you remember the gentle atmosphere of a bright summer night? A small shrew is squeaking in the grass and burrs stick to your shirt – listen to them giggle. Papu’s Spring/Summer collection takes us to summer night dream world where anything is possible. This poem captures the spirit of the collection. SUMMER NIGHT DREAM  Wandering through […]

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The Year of Adventures

The year 2017 is moving already full speed ahead! Looking back the year 2016 huge things have happened. We got plenty of new amazing brands, new interesting and pioneer collections, a new implementation partner, a new board of directors and wonderful new team members! And it seems that the pace is going to be as […]

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OUTI PYY LEADS THE WAY TO A MORE SUSTAINABLE TEXTILE INDUSTRY

Outi Pyy visited the Chinese clothing factories in the late 90s’. The experience changed her way of thinking and nowadays she encourages consumers to take care and humanise their clothes.   In 1998 Outi, a 20-year-old seamstress student, travelled to China for a three-week internship. Her mum worked at the purchasing sector for a sportswear […]

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FINNISH DESIGNER PAULA MALLEUS HAS MADE THE WORLD’S MOST ECOLOGICAL FASHION COLLECTION

The new fashion collection “SAMURAI” by MEM Paula Malleus is by far the most unique fashion collection you’ve ever seen. The main material used in the collection is worn, old jeans. Read further why it can be called the world’s most ecological collection! The MEM SAMURAI collection is available on the 30th of November in […]

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