Bright Beats the Black – Weecos Challenges Others to Build an International BRIGHT FRIDAY Campaign

On Friday, the 24th of November, is Black Friday. The so-called craziest shopping weekend of the year, which many have this year extended to last for a whole week or weekend. Instead of shopping crazy just because something’s in discount, we encourage you to hold your money and stop for another second to think: do I […]

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FRENN Petri wool mohair coat in Weecos

New York Street Style with FRENN

The story behind the Finnish menswear label FRENN goes as follows: in 2013 Jarkko Kallio walked the streets of New York in a jacket made by Antti Laitinen and someone came up to him with the sole purpose of buying the jacket then and there. This inspired the creative professional duo to start their own […]

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Dear Santa…

This Christmas I wish nothing more, than spending time with my family after another busy autumn. Well, of course, it would be lovely to get some small gifts from Weecos for me and my loved ones. On the Christmas Day, it would be lovely to light up candles and wrap me with my husband to a […]

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‘Almost’ Isn’t Enough for Hanna Rainio – Fairtrade Gold and Eco-silver Enabled Her the Goldsmith’s Career

Hanna Rainio, the founder of Kätkö Koru, is the first goldsmith in Finland who uses Fairtrade gold in her jewellery. She’s happy for being new in the goldsmiths’ profession, as she has had the opportunity to do things differently and choose materials that are sustainable. – ”No way!” was my reaction when the goldsmith education […]

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For the love of our Sydänmaa

Sydänmaa means the Heartland. It is the wilderness, the distant woodland, backwoods or salo, erämaa, korpi, takamaa as we say in Finland. The common thought is that Finnish people in general love forests. We have lived in the forests as long as there has been settlement in this part of the world. Forests reinvigorate us, […]

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