22 Nov

Bright Beats the Black – Weecos Challenges Others to Build an International BRIGHT FRIDAY Campaign

On Friday, the 24th of November, is Black Friday. The so-called craziest shopping weekend of the year, which many have this year extended to last for a whole week or weekend. Instead of shopping crazy just because something’s in discount, we encourage you to hold your money and stop for another second to think: do I really need this? And therefore, we launch BRIGHT FRIDAY!

Weecos was founded to be a counterforce to disposable culture. We dont’ support events like Black Friday because our planet can not withstand overconsumption. We support considered purchases and encourage people to well-considered decisions.

Shopping decisions, in my opinion, are votes. Spending money on food, fashion or whatever item, is a decision to support certain values and producers. Also, a decision not to buy something is an act of values. There’s nothing wrong with buying stuff with a discount price as it’s a great opportunity for many. The point is to focus on thinking are the things we always buy necessary and avoid the situations where you just buy due to discounts and realise after months that you haven’t even used it once.

Small things matter. Instead of Black Friday, Weecos will launch BRIGHT FRIDAY, in which every purchase is a meaningful act. This year, Weecos donates its profit of the 24.11 sales to The Finnish Association for Nature Conservation for environmental protection and nature conservation in Finland. We challenge also others to donate 20% of their day’s sales to their important cause. Join the #BrightFriday movement with us and many others in Weecos Facebook. Tag #brightfriday and the company you wish to participate in Bright Revolution!


So how to shop fashion ethically and consciously? There are several ways to act ethically so to find your own way is just a matter of time and decisions.

First, think. You need to give a thought to your consuming habits and consider do you want to change them.

Secondly, consider. Is this new item, for instance, shirt, something you really need or something you can see yourself wearing for years? Can the shirt be used on different occasions or just once? If you ponder the purchase, set it aside and think overnight.

Thirdly, check the quality. Before buying, check on what materials the garment is made, are the seams well done and is the material is to take care of.

Fourthly, borrow or rent. If you know that you need a dress, for example, just for one party, consider borrowing one from a friend. Or have you heard of the Clothing as a Service model? This model can be carried out many ways. One is to rent from shops like Luottovaate, which is specialised in having and renting from different Finnish designer brands. A service totally worth trying!

Finally, the 7 R’s. Your fashion footprint can also be reduced with these seven R’s from Eco Warrior Princess: reduce, reuse, recycle, repurpose, rent, repair, research. Worth getting to know these useful tips better!

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