Fashion has always inspired me, but I have never had a chance to work with it. When I started to work at Weecos, it was an excellent possibility to get to know not only fashion but sustainable and innovative ways to create unique products. One of the most inspiring days has been our editorial photo shoots in autumn 2016.
First, we had a planning session with the photographer Jussi Ratilainen. Jussi listened our thoughts and wishes, proposed own ideas and together we created a photoshoot plan. We wanted to bring out the joyful and adventurous lifestyle of Weecos. An important aspect was also to have the people behind the brands to be our models. We were so happy to get these beautiful and inspiring women to be our models: Paula from Remake, Raquel from MoiMoi and Marja from Papu!
And then THE day! Photo shoots were held in Helsinki, Töölö, where our photographer Jussi had found a cosy space. Makeup and hair artist Jopo Simeon K. took good care of our models, Outi Les Pyy created the styles from Weecos collections, and Jussi captured the feelings, moments and ensembles to the pictures.
I monitored this whole scene from the bench behind the camera and was amazed. Amazed by the atmosphere, the joy and excitement, sense of togetherness and the beautiful pictures we managed to get on that day! I was surprised how smoothly everything went and how the photographer was able to get the best from our models. To be honest, I was excited and surprised quite many things, as it was my first time to take part of an editorial photo shoot 🙂
Here you can see some of the results… Aren’t they fabulous?!