MEM is an upcycle fashion brand by Paula Malleus. This means that all material (excluding some accessories and parts of the garments) are collected from post consumer textile waste such as old jeans, t-shirts and leather jackets. Aside from her work as the designer of MEM and master seamstress of Remake atelier, Paula Malleus has […]
Weecos heads to New York to the Finnish design event The House of Finland. The event is held between 11.-14.9.2017 and is part of a larger event – the Finland100NYC. There Weecos represents the emerging, responsible and interesting brands in our own department. The brands joining this event are Aapiste, Finarte, Jatuli, Kuula + Jylhä, MEM by Paula Malleus, […]
Up-cycling. Recycling. Down-cycling. A lot of new terms have popped up lately, and they are often new, confused together or misused. As Weecos also has a quite wide range of products using these methods in their production a simple vocabulary of these essential words is needed. *** CIRCULAR ECONOMY The big, trendy term – […]
At the moment the clothing industry is based on fast and cheap production, and quantity runs over quality. This is completely unsustainable and the reason why Reet Aus, an Estonian fashion designer and PhD, wants to change the mass production system from inside out. In addition to upcycling and certifications, Reet sees taxes and conscious […]
Designer Reet Aus is dedicated to slow fashion. Not only has Reet made her collections out of post-industrial leftovers for years now, but also developed the first upcycling certification in the textile industry, which enables the circulation of leftover materials back to production inside the same factory. But how did that happen? In 1995, when Reet […]
Anarchy! What does that mean to designer and master seamstress Paula Malleus and how it can be seen in Paula’s collections? In the fifth episode of Hardcore Fashion, Paula ponders anarchy and branding from a philosophical point of view. What do these words things mean to her? We can assure that not the very traditional meaning! In addition, […]
In Finland there are currently several innovative projects ongoing in the field of new textile fibers and circular economy. This article highlights some of them. We glanced what Metsä Fibre, Spinnova and VTT are doing at the moment. The ongoing innovations focus on creating the new fibers from wood or using the old textiles. According to YLE […]
Do you buy your clothes after consideration or can there be found clothes with price tags in your closet? In this world where fashion and trends change rapidly, have you ever thought how much fabric is thrown to the trash when manufacturing clothes? Or does it even matter to you? * * * It has […]