MEM is an upcycle fashion brand by Paula Malleus. This means that all material (excluding some accessories and parts of the garments) are collected from post consumer textile waste such as old jeans, t-shirts and leather jackets. Aside from her work as the designer of MEM and master seamstress of Remake atelier, Paula Malleus has […]
Conscious Choices: Philanthropy and Fashion
How often do you ask yourself while shopping: “Do I really need this?” Today our culture values shopping as a function that can greatly improve the quality of life. When it comes to consuming fashion, the self-centered aspect of shopping is further emphasized: new clothes may make you look good and thereby improve your life. […]
Episode 8: Ready for Helsinki Fashion Week?
It’s been busy with a big customer order but finally, it’s ready and Paula Malleus is ready to continue with the Revolt collection. There’s only a month left to the runway show in Helsinki Fashion Week 2017 and Paula ponders what has happened since April. See on eight episode of Hardcore Fashion! *** One of the […]
Reet Aus Finds Solutions For The Fashion Industry’s Problems
At the moment the clothing industry is based on fast and cheap production, and quantity runs over quality. This is completely unsustainable and the reason why Reet Aus, an Estonian fashion designer and PhD, wants to change the mass production system from inside out. In addition to upcycling and certifications, Reet sees taxes and conscious […]
Episode 7: Outfits to Helsinki Fashion Week 2017
It’s time to pick up the pieces that go to Helsinki Fashion Week 2017! Paula Malleus gets some help from Outi Pyy. Is it a tough decision? See on episode seven of Hardcore Fashion! *** One of the key elements in Weecos is that we can share the stories behind products and show you who are behind […]
Episode 6: A Short Holiday with Weecos
Already the sixth episode of Hardcore Fashion is out! It’s time to take a short break and what could be better than taking it with Weecos and other entrepreneurs? Last week Paula Malleus attended the Weecos Spring Break and taught vlogging to other Weecos brands. See what they did! And psst, also our Weecos team can be […]
Reet Aus Has Taken Upcycling To The Next Level
Designer Reet Aus is dedicated to slow fashion. Not only has Reet made her collections out of post-industrial leftovers for years now, but also developed the first upcycling certification in the textile industry, which enables the circulation of leftover materials back to production inside the same factory. But how did that happen? In 1995, when Reet […]
Episode 3: Paula Malleus Shows the Revolt Collection’s Fashion Looks
Already the third episode of Hardcore Fashion! The structure of the Revolt collection is soon ready, amazing what designer and Master Seamstress Paula Malleus has made out of wind and ski suits. In this episode, Paula introduces her pieces to Trashionista Outi Les Pyy who gives her viewpoints on the collection. What do you think of the pieces? […]
How To Be a Fashion Revolutionist All Year Long?
At the moment clothing industry is based on fast and cheap production, quantity runs over quality. This is completely unsustainable and the reason why Fashion Revolution is held. Last week, for the fourth time, thousands of people all over the world asked different brands #whomademyclothes. The challenging of the brands should, however, run all year […]
Episode 1: The People Behind MEM And Hardcore Fashion
We are happy to welcome you to Weecos Vlog and introduce the new collaboration with fashion brand MEM by Paula Malleus. One of the key elements in Weecos is that we can share the stories behind products and show you who are behind the brands. We want You to get familiar with the inspirational designers and makers, the […]
FINNISH DESIGNER PAULA MALLEUS HAS MADE THE WORLD’S MOST ECOLOGICAL FASHION COLLECTION
The new fashion collection “SAMURAI” by MEM Paula Malleus is by far the most unique fashion collection you’ve ever seen. The main material used in the collection is worn, old jeans. Read further why it can be called the world’s most ecological collection! The MEM SAMURAI collection is available on the 30th of November in […]
Happy first birthday to Mori Collective!
The founders of Mori Collective, Tytti Alapieti and Jenni Koli, get their inspiration from nature, geometry and symbolism. These two snowboarders put their talent and values of responsible clothing industry together a year ago, and today Tytti and Jenni are celebrating the first birthday of Mori Collective! We have also the honor to have Tytti […]