MEM is an upcycle fashion brand by Paula Malleus. This means that all material (excluding some accessories and parts of the garments) are collected from post consumer textile waste such as old jeans, t-shirts and leather jackets. Aside from her work as the designer of MEM and master seamstress of Remake atelier, Paula Malleus has […]
Greetings From New York!
Almost a month since our journey to New York has passed, and it’s time to catch up! As a short recap for all: we attended the lovely Street Fair and The House of Finland exhibition with 13 Finnish brands. The exhibition was organised by The Finnish American Chamber of Commerce and Finnish Tech, Design and Art (FTDA), […]
Weecos in New York with sustainable design brands
Weecos heads to New York to the Finnish design event The House of Finland. The event is held between 11.-14.9.2017 and is part of a larger event – the Finland100NYC. There Weecos represents the emerging, responsible and interesting brands in our own department. The brands joining this event are Aapiste, Finarte, Jatuli, Kuula + Jylhä, MEM by Paula Malleus, […]
Episode 11: Here it happens!
In the eleventh episode of Hardcore Fashion, Paula Malleus visits the museum of Amos Anderson – the place where Revolt collection is revealed in two weeks! In addition to three MEM pieces, what else must be done before the show? Watch the eleventh episode of Hardcore Fashion and hear what plans Paula has for the runway show. […]
Episode 9: Where from the post-consumer waste comes?
What is post-consumer waste and where from it comes? In the ninth episode of Hardcore Fashion, Paula Malleus heads to Turku to get more materials. Although this journey goes well, it’s not always as easy to get leftover materials. See what are the reasons for collaborations to fall with recycling organisations, who collects the leftover second-hand materials […]
Episode 8: Ready for Helsinki Fashion Week?
It’s been busy with a big customer order but finally, it’s ready and Paula Malleus is ready to continue with the Revolt collection. There’s only a month left to the runway show in Helsinki Fashion Week 2017 and Paula ponders what has happened since April. See on eight episode of Hardcore Fashion! *** One of the […]
Episode 7: Outfits to Helsinki Fashion Week 2017
It’s time to pick up the pieces that go to Helsinki Fashion Week 2017! Paula Malleus gets some help from Outi Pyy. Is it a tough decision? See on episode seven of Hardcore Fashion! *** One of the key elements in Weecos is that we can share the stories behind products and show you who are behind […]
Episode 6: A Short Holiday with Weecos
Already the sixth episode of Hardcore Fashion is out! It’s time to take a short break and what could be better than taking it with Weecos and other entrepreneurs? Last week Paula Malleus attended the Weecos Spring Break and taught vlogging to other Weecos brands. See what they did! And psst, also our Weecos team can be […]
EPISODE 5: MEM Hardcore Fashion – What Is Anarchy in MEM?
Anarchy! What does that mean to designer and master seamstress Paula Malleus and how it can be seen in Paula’s collections? In the fifth episode of Hardcore Fashion, Paula ponders anarchy and branding from a philosophical point of view. What do these words things mean to her? We can assure that not the very traditional meaning! In addition, […]
Episode 4: MEM Hardcore Fashion – It’s Time For Decisions
In the third episode of Hardcore Fashion designer and Master Seamstress Paula Malleus, showed the Revolt collections pieces to Trashionista Outi Les Pyy who gave her viewpoints on it. What she thought of the pieces and what does Paula think? Is she going to make changes to Revolt? What are the editorial pieces going to look like? Join the meeting Paula […]
Episode 3: Paula Malleus Shows the Revolt Collection’s Fashion Looks
Already the third episode of Hardcore Fashion! The structure of the Revolt collection is soon ready, amazing what designer and Master Seamstress Paula Malleus has made out of wind and ski suits. In this episode, Paula introduces her pieces to Trashionista Outi Les Pyy who gives her viewpoints on the collection. What do you think of the pieces? […]
Episode 2: The Stunning Fashion Looks by Paula Malleus
We are happy to welcome you to Weecos Vlog and to the second episode of Hardcore Fashion! One of the key elements in Weecos is that we can share the stories behind products and show you who are behind the brands. We want you to get familiar with the inspirational designers and makers, the souls of […]
Episode 1: The People Behind MEM And Hardcore Fashion
We are happy to welcome you to Weecos Vlog and introduce the new collaboration with fashion brand MEM by Paula Malleus. One of the key elements in Weecos is that we can share the stories behind products and show you who are behind the brands. We want You to get familiar with the inspirational designers and makers, the […]
FINNISH DESIGNER PAULA MALLEUS HAS MADE THE WORLD’S MOST ECOLOGICAL FASHION COLLECTION
The new fashion collection “SAMURAI” by MEM Paula Malleus is by far the most unique fashion collection you’ve ever seen. The main material used in the collection is worn, old jeans. Read further why it can be called the world’s most ecological collection! The MEM SAMURAI collection is available on the 30th of November in […]
Summer greetings from Weecos
New layoyt, new blog, new shops, co-operations with inspirational people, first marketing video, FIN POP-UP in Sokos, plenty of new customers and motivated team! This sums up the amazing spring we have had and gives us strength to continue the development of the Weecos towards sustainable lifestyle ecosystem. Since the beginning of the year have had […]
Pricing Finnish Design
Pricing is a tricky question entrepreneurs seem to face weekly. Where from come the costs of a 100€ bag or a 150€ dress? We opened the prices of three products. It seems that it is so common to buy a shirt for 10€, that a price tag containing three numbers, or is over 40€, is […]
Paula Malleus – the pioneer of post consumer waste fashion
There are only a few who have enough skills to make clothes from already existing clothes. Paula Malleus, the founder of MEM by Paula Malleus, is one of them. She has the skills and the passion to create a completely unique style from post consumer waste. As said before, textile waste is a huge problem, which […]
Weecos Goes Black
We have something special planned for you for the next few weeks: Weecos goes all black! ”What the heck, in the middle of the brightest spring” you might wonder. Trust me, there are many inspiring reasons. During these weeks we introduce to you the black selection in Weecos. Black is the all time favorite and […]
Paula Malleus challenges the whole textile industry system
There she was. Standing at the huge sorting centre of Fida, a charity organization in Finland. The space was filled with used clothes and other recycled textiles. “There’s something seriously wrong with this system”, thought Paula Malleus, the founder of Remake EkoDesign and MEM. And became the pioneer of post consumer waste fashion, her collection would […]