recycling | Weecos Journal

Laura Saarivuori-Eskola Wants to Raise Awareness on the Problems of Precious Metal Mining

Anu Hurme

Laura Saarivuori-Eskola makes jewellery out of old silver cutlery and Finnish coins. Environmental issues and recycling have been close to Laura’s heart since she was a child and therefore, entrepreneurship in the field of jewellery pondered her some time. Then she realised that through her work she could bring up the crucial problems of mining. […]

Lost in Terms?

Anu Hurme

Up-cycling. Recycling. Down-cycling. A lot of new terms have popped up lately, and they are often new, confused together or misused. As Weecos also has a quite wide range of products using these methods in their production a simple vocabulary of these essential words is needed. *** CIRCULAR ECONOMY The big, trendy term – […]

Clothing Brands Changing the Fashion More Sustainable

Anu Hurme

Big brands are using new technologies to make fashion more sustainable. But we feel that smaller design brands are doing significant work too, as it’s said, “big things have small beginnings”. Especially when people working together. So meet TAUKO Design, Reet Aus and Paula Malleus, brands who’s work have influence on the environmental issues as well. *** […]

Episode 10: Could MEM be serial produced in the future?

Anu Hurme

Could post-consumer waste be turned into serial production? In the tenth episode of Hardcore Fashion, Paula Malleus is on the road again – now she heads to Nokia t0 the old Nanso factory to figure out if her post-consumer designs could be serially produced on the industrial level. How did the meeting go? Could a new, circular […]

Episode 9: Where from the post-consumer waste comes?

Anu Hurme

What is post-consumer waste and where from it comes? In the ninth episode of Hardcore Fashion, Paula Malleus heads to Turku to get more materials. Although this journey goes well, it’s not always as easy to get leftover materials. See what are the reasons for collaborations to fall with recycling organisations, who collects the leftover second-hand materials […]

Reet Aus Finds Solutions For The Fashion Industry’s Problems

Anu Hurme

At the moment the clothing industry is based on fast and cheap production, and quantity runs over quality. This is completely unsustainable and the reason why Reet Aus, an Estonian fashion designer and PhD, wants to change the mass production system from inside out. In addition to upcycling and certifications, Reet sees taxes and conscious […]

Episode 7: Outfits to Helsinki Fashion Week 2017

Anu Hurme

It’s time to pick up the pieces that go to Helsinki Fashion Week 2017! Paula Malleus gets some help from Outi Pyy. Is it a tough decision? See on episode seven of Hardcore Fashion! *** One of the key elements in Weecos is that we can share the stories behind products and show you who are behind […]

Episode 6: A Short Holiday with Weecos

Anu Hurme

Already the sixth episode of Hardcore Fashion is out! It’s time to take a short break and what could be better than taking it with Weecos and other entrepreneurs? Last week Paula Malleus attended the Weecos Spring Break and taught vlogging to other Weecos brands. See what they did! And psst, also our Weecos team can be […]

EPISODE 5: MEM Hardcore Fashion – What Is Anarchy in MEM?

Anu Hurme

Anarchy! What does that mean to designer and master seamstress Paula Malleus and how it can be seen in Paula’s collections? In the fifth episode of Hardcore Fashion, Paula ponders anarchy and branding from a philosophical point of view. What do these words things mean to her? We can assure that not the very traditional meaning! In addition, […]

Episode 4: MEM Hardcore Fashion – It’s Time For Decisions

Anu Hurme

In the third episode of Hardcore Fashion designer and Master Seamstress Paula Malleus, showed the Revolt collections pieces to Trashionista Outi Les Pyy who gave her viewpoints on it. What she thought of the pieces and what does Paula think? Is she going to make changes to Revolt? What are the editorial pieces going to look like? Join the meeting Paula […]

TAUKO’s New Collection Was Inspired by Memories

Guest Blogger

The new collection by TAUKO is inspired by memories, which are like the patches of our lives! Every piece is crafted from high quality recycled textiles. TAUKO SS17 collection “Paikka” (in English “Patch”) is our tribute to the art of mending and to the differences among places and times. It is inspired by memories, which are like […]

DISCOVERING SUSTAINABLE LIFESTYLE with HUMBUGI ACCESSORIES

Anu Hurme

Leather has always been the favorite material of Anni Jokinen (in the image above), the designer of Humbugi Accessories. She did, however, doubt the use of it since leather is maybe not considered the most responsible material. Fortunately, Anni did not have to give up using her favorite material as she realized she could use recycled leather […]

Paula Malleus – the pioneer of post consumer waste fashion

Anu Hurme

There are only a few who have enough skills to make clothes from already existing clothes. Paula Malleus, the founder of MEM by Paula Malleus, is one of them. She has the skills and the passion to create a completely unique style from post consumer waste. As said before, textile waste is a huge problem, which […]

Paula Malleus challenges the whole textile industry system

Anu Hurme

There she was. Standing at the huge sorting centre of Fida, a charity organization in Finland. The space was filled with used clothes and other recycled textiles. “There’s something seriously wrong with this system”, thought Paula Malleus, the founder of Remake EkoDesign and MEM. And became the pioneer of post consumer waste fashion, her collection would […]