sustainable fashion | Weecos Journal

New Brand Alert – Pikkuset, Oxox, Arksie and Olikai have joined Weecos!

Anu Hurme

Several novelties for kids have arrived! Meet Pikkuset, Oxox Kids, Arksie and Olikai Design who have lately joined Weecos! Weecos is a sustainable marketplace uniting visionary designers with you. A purchase made in Weecos is a purchase straight from the brand itself. Now over 230 brands from Finland and abroad can be shopped trustworthily in one place. *** PIKKUSET Pikkuset makes […]

Meet the New Sustainable Brands who have joined Weecos!

Anu Hurme

Meet Imageroad, Regular Celery, Puuvillatehdas and Organic Socks of Sweden who have lately joined Weecos! Weecos is a sustainable marketplace uniting visionary designers with you. A purchase made in Weecos is a purchase straight from the brand itself. Now over 230 brands from Finland and abroad can be shopped trustworthily in one place. IMAGEROAD Imageroad is all about decorating walls. The various […]

New sustainable brands have joined Weecos!

Anu Hurme

Meet glassblowing studio Bloun, leather accessory studio Naskali Leather, one-man clothing company Wulf & Supply and the upcycling specialist Pumpa Upcycle! Between you and your favourite designers, there are no storages or extra hands between as the purchase made in Weecos is a purchase straight from the brand itself. At the moment there are over 230 sustainable brands and over 5800 products Weecos […]

Room for different voices – Weecos proudly supports Helsinki Pride!

Hanna

Our partnership with Helsinki Pride started last year and this year our voice is even bigger as 50 companies from Weecos have joined us. We have to be loud and proud and make sure that all types of voices are supported and heard! Voice is this year’s main theme of Helsinki Pride. We have to […]

Meet Your New Favourite Brands!

Anu Hurme

New clothing brands iluut, Kaisa Turtiainen, LAURIJARVINENSTUDIO and The Pilou have opened their Weecos-shops! Which one’s your favourite? Weecos is a sustainable marketplace uniting visionary designers with you. A purchase made in Weecos is a purchase straight from the brand itself and now over 230 brands from Finland and abroad can be shopped trustworthily in one place. *** ILUUT iluut, the […]

New jewellery brands in Weecos!

Anu Hurme

Magnificent jewellery brands have joined Weecos lately! Varunah, Siru Collection, Anette Ahokas Design and Design by KIETO have all unique styles to bring bubbles of joy and beauty into your lives. Between you and your favourite designers, there are no storages or extra hands as the purchase made in Weecos is a purchase straight from the […]

Meet the New Sustainable Brands in Weecos!

Anu Hurme

At the moment, there are 206 brands in our sustainable marketplace, the place uniting sustainable designer brands and you! In Weecos shopping ethical brands is easy and trustworthy as there are no extra hands between you and your favourite designers. We are proud to present you Klaus Haapaniemi Giants, Anna Ruohonen, Tuokio and Vestiarium! *** KLAUS HAAPANIEMI […]

Lovia Makes Luxury With Full Transparency

Anu Hurme

Lovia’s cone jewels are amulets holding the wisdom of pine trees. As Outi Korpilaakso wants to make luxury with nothing to hide, she knows precisely where the mining happens and who makes the jewels. The coating is pure chemistry. A few years ago, Outi Korpilaakso decided to quit her job in an international department store […]

For the love of our Sydänmaa

Hanna

Sydänmaa means the Heartland. It is the wilderness, the distant woodland, backwoods or salo, erämaa, korpi, takamaa as we say in Finland. The common thought is that Finnish people in general love forests. We have lived in the forests as long as there has been settlement in this part of the world. Forests reinvigorate us, […]

Laura Saarivuori-Eskola Wants to Raise Awareness on the Problems of Precious Metal Mining

Anu Hurme

Laura Saarivuori-Eskola makes jewellery out of old silver cutlery and Finnish coins. Environmental issues and recycling have been close to Laura’s heart since she was a child and therefore, entrepreneurship in the field of jewellery pondered her some time. Then she realised that through her work she could bring up the crucial problems of mining. […]

Are gold and silver ethical materials?

Anu Hurme

From the point of view of human rights and the environment, mining is a dirty industry. And an industry extremely rarely talked about although interest in the origins of jewelry is awakening. In our new lifestyle series, the ethicality of silver and gold are pondered. *** Ever thought whether gold and silver are ethical materials? […]

Greetings From New York!

Anu Hurme

Almost a month since our journey to New York has passed, and it’s time to catch up! As a short recap for all: we attended the lovely Street Fair and The House of Finland exhibition with 13 Finnish brands. The exhibition was organised by The Finnish American Chamber of Commerce and Finnish Tech, Design and Art (FTDA), […]

The Top 5 Accessories for Fall In Weecos

Anu Hurme

Autumn has arrived, and you might find yourself chilled to the bone. In my opinion, there’s nothing better than surround myself with a huuuuge scarf and warm mittens, which feel like a friends’ hug on a cold morning! What is your way to cope with the cold weather? Here are five stylish, quality goods in which […]

The Best Hats for Fall In Weecos

Anu Hurme

Fall is in the air here and I couldn’t be more excited! Why? Because, finally, the hat season is on! The right hat or headband does not only protect you from the cold but also is cosy, breathable and actually doesn’t feel that you’re wearing a hat. We gathered five ideas to warm up your head […]

Weecos in New York with sustainable design brands

Anu Hurme

Weecos heads to New York to the Finnish design event The House of Finland. The event is held between 11.-14.9.2017 and is part of a larger event – the Finland100NYC. There Weecos represents the emerging, responsible and interesting brands in our own department. The brands joining this event are Aapiste, Finarte, Jatuli, Kuula + Jylhä, MEM by Paula Malleus, […]

Lost in Terms?

Anu Hurme

Up-cycling. Recycling. Down-cycling. A lot of new terms have popped up lately, and they are often new, confused together or misused. As Weecos also has a quite wide range of products using these methods in their production a simple vocabulary of these essential words is needed. *** CIRCULAR ECONOMY The big, trendy term – […]

Less is more: Five Classic and Ethical Fashion Accessories

Anu Hurme

Looking for classic, minimalistic and simple shapes? In that case, we recommend you to get to know these brands! We make the shopping for ethical and sustainable products easy for you as we have gathered over 150 awesome brands under the same roof. Enjoy the simply beautiful pics and the sustainable styles that come straight […]

Episode 10: Could MEM be serial produced in the future?

Anu Hurme

Could post-consumer waste be turned into serial production? In the tenth episode of Hardcore Fashion, Paula Malleus is on the road again – now she heads to Nokia t0 the old Nanso factory to figure out if her post-consumer designs could be serially produced on the industrial level. How did the meeting go? Could a new, circular […]

Weecos Birthday!

Hanna

It is time for celebrations! Weecos Ltd was established on the 28th of June in 2012, so the company is now 5 years old! Weecos – Sustainable Marketplace service was launched in Midsummer 2013 and it is now 4 years old. Last year has been truly the best one so far. We have grown in many […]

Episode 9: Where from the post-consumer waste comes?

Anu Hurme

What is post-consumer waste and where from it comes? In the ninth episode of Hardcore Fashion, Paula Malleus heads to Turku to get more materials. Although this journey goes well, it’s not always as easy to get leftover materials. See what are the reasons for collaborations to fall with recycling organisations, who collects the leftover second-hand materials […]

Episode 8: Ready for Helsinki Fashion Week?

Anu Hurme

It’s been busy with a big customer order but finally, it’s ready and Paula Malleus is ready to continue with the Revolt collection. There’s only a month left to the runway show in Helsinki Fashion Week 2017 and Paula ponders what has happened since April. See on eight episode of Hardcore Fashion! *** One of the […]

Reet Aus Finds Solutions For The Fashion Industry’s Problems

Anu Hurme

At the moment the clothing industry is based on fast and cheap production, and quantity runs over quality. This is completely unsustainable and the reason why Reet Aus, an Estonian fashion designer and PhD, wants to change the mass production system from inside out. In addition to upcycling and certifications, Reet sees taxes and conscious […]

Weecos Spring Break – Energy from the Community

Anu Hurme

Co-operation is the best! Last week we organised a little get-a-way to the awesome people in Weecos. We visited the beautiful landscapes of Antaverkka mansion, located in Ylöjärvi, and in addition to some education on vlogging, photographing and digital marketing, we had real leisure time – a rare thing for an entrepreneur, right? I guess […]

EPISODE 5: MEM Hardcore Fashion – What Is Anarchy in MEM?

Anu Hurme

Anarchy! What does that mean to designer and master seamstress Paula Malleus and how it can be seen in Paula’s collections? In the fifth episode of Hardcore Fashion, Paula ponders anarchy and branding from a philosophical point of view. What do these words things mean to her? We can assure that not the very traditional meaning! In addition, […]

Episode 4: MEM Hardcore Fashion – It’s Time For Decisions

Anu Hurme

In the third episode of Hardcore Fashion designer and Master Seamstress Paula Malleus, showed the Revolt collections pieces to Trashionista Outi Les Pyy who gave her viewpoints on it. What she thought of the pieces and what does Paula think? Is she going to make changes to Revolt? What are the editorial pieces going to look like? Join the meeting Paula […]

How To Be a Fashion Revolutionist All Year Long?

Anu Hurme

At the moment clothing industry is based on fast and cheap production, quantity runs over quality. This is completely unsustainable and the reason why Fashion Revolution is held. Last week, for the fourth time, thousands of people all over the world asked different brands #whomademyclothes. The challenging of the brands should, however, run all year […]

Episode 2: The Stunning Fashion Looks by Paula Malleus

Anu Hurme

We are happy to welcome you to Weecos Vlog and to the second episode of Hardcore Fashion! One of the key elements in Weecos is that we can share the stories behind products and show you who are behind the brands. We want you to get familiar with the inspirational designers and makers, the souls of […]

Anne Linnonmaa encourages people to challenge the world

Anu Hurme

Uncompromising, ecological and ethical fashion combined with design. These were the principles Anne Linnonmaa, the Finnish designer and entrepreneur, has always been determined to follow in everything she does. Anne is an excellent example of how a single person can affect the world with their everyday choices and she encourages others to challenge the world […]

Anne Linnonmaa – The Determined Pioneer of Ecological Fashion

Anu Hurme

Uncompromising, ecological and ethical fashion combined with design. These were the principles Anne Linnonmaa, the Finnish designer and entrepreneur, was determined to follow not only in her own clothing line but in everything she does. In the 1990’s it wasn’t the easiest path to walk. But it could be said that Anne has never chosen […]

NOUKI – THE TWO DESIGNER SUNSHINES OF TAMPERE

Anu Hurme

Involving customers in the design process is something Anna Reilin and Saara Naskali, the founders of NOUKI, have done since day one. Customization, listening to their customers’ wishes and needs, is their way to promote the ecological way of doing. Not only their vision but also the balance and trust between each other is admirable. […]

OUTI PYY LEADS THE WAY TO A MORE SUSTAINABLE TEXTILE INDUSTRY

Anu Hurme

Outi Pyy visited the Chinese clothing factories in the late 90s’. The experience changed her way of thinking and nowadays she encourages consumers to take care and humanise their clothes. In 1998 Outi, a 20-year-old seamstress student, travelled to China for a three-week internship. Her mum worked at the purchasing sector for a sportswear […]

OUTI PYY – THE CREATIVE, TINFOIL-HATTED TRASHIONISTA

Anu Hurme

Trashion hasn’t always been Outi Pyys passion. In fact, as a child, this quick-witted woman has been a shy, mathematically orientated girl who wanted to be a pilot. It’s a foggy, damp day in Helsinki. The bright lights of Remake EkoDesign atelier shine on the grey street. It looks like any minute now the dark […]

FABULOUS WINTER MUST-HAVES FROM WEECOS

Anu Hurme

It’s cold and snowy again – at least here in Finland! This means it’s time to wrap yourself in a fabulous coat, put on a cosy beanie and a warm, huge scarf before entering outside. We picked up the essentials for you, they’ll keep you warm and stylish at the same time. Thought turbans were just […]

DISCOVERING SUSTAINABLE LIFESTYLE WITH TAUKO

Anu Hurme

Mila Moisio and Kaisa Rissanen are Helsinki-based fashion and costume designers who are also in search of new ways to design and produce fashion. They are lifelong best friends who have been building TAUKO through shared values and aesthetics since 2008. Mila and Kaisa both studied to become art researchers, but soon found themselves enamored […]

WWOOLLFF CO. – BADASS PRINTS

Hanna

WWOOLLFF CO. street clothing company has summarized their designer vision into slogan ”Badass clothes – goodass materials”. Let’s take a closer look of what this means in practise. Check out the first post about them if you have not done that already. Trials and materials In design Pedro and Jenna are looking for something that they […]

WWOOLLFF CO. – BADASS CLOTHES MADE OF GOODASS MATERIALS

Hanna

Respecting the nature and wild animals, enjoying life and doing things that makes you happy. No strings or strains, just doing things that matter and are fun! This is the strong feeling you get when talking with Jenna and Pedro, the founders, designers and makers in WWOOLLFF CO. street clothing company. They have summarized their […]

Why Fashion Revolution is important to Weecos?

Anu Hurme

Fashion Revolution is all about knowing who is behind your clothes and in fact, that’s what Weecos is all about too. We value high the fact that the origins of products are clear. In fact, to be able to open a shop at Weecos, you must know your production from the beginning to the end. […]

These are the brands at Weecos Pop-up at Sokos Helsinki!

Anu Hurme

Now we have confirmed the amazing eight brands that you can find from the Finnish Design Pop-up powered by Sokos and Weecos! Earlier this month we told you that we will open a Pop-up together with Sokos and Fashion Revolution Finland at Sokos Helsinki. The Pop-up will open in the beginning of the Fashion Revolution Week, the 18th of April, […]

Discovering Sustainable Lifestyle with KIKS

Anu Hurme

Respect the nature, people and good kiks. These three elements have guided Katja Iljana and her brand KIKS since 2003. For Iljana it goes without saying that she operates in a responsible and ecological way, and in her opinion, on this matter the small ones have shown good example to the big ones. The huge […]