Designer Reet Aus is dedicated to slow fashion. Not only has Reet made her collections out of post-industrial leftovers for years now, but also developed the first upcycling certification in the textile industry, which enables the circulation of leftover materials back to production inside the same factory. But how did that happen? In 1995, when Reet […]
Anarchy! What does that mean to designer and master seamstress Paula Malleus and how it can be seen in Paula’s collections? In the fifth episode of Hardcore Fashion, Paula ponders anarchy and branding from a philosophical point of view. What do these words things mean to her? We can assure that not the very traditional meaning! In addition, […]
In the third episode of Hardcore Fashion designer and Master Seamstress Paula Malleus, showed the Revolt collections pieces to Trashionista Outi Les Pyy who gave her viewpoints on it. What she thought of the pieces and what does Paula think? Is she going to make changes to Revolt? What are the editorial pieces going to look like? Join the meeting Paula […]
Outi Pyy visited the Chinese clothing factories in the late 90s’. The experience changed her way of thinking and nowadays she encourages consumers to take care and humanise their clothes. In 1998 Outi, a 20-year-old seamstress student, travelled to China for a three-week internship. Her mum worked at the purchasing sector for a sportswear […]
The new fashion collection “SAMURAI” by MEM Paula Malleus is by far the most unique fashion collection you’ve ever seen. The main material used in the collection is worn, old jeans. Read further why it can be called the world’s most ecological collection! The MEM SAMURAI collection is available on the 30th of November in […]