Trasparency | Weecos Journal

Lovia Makes Luxury With Full Transparency

Anu Hurme

Lovia’s cone jewels are amulets holding the wisdom of pine trees. As Outi Korpilaakso wants to make luxury with nothing to hide, she knows precisely where the mining happens and who makes the jewels. The coating is pure chemistry. A few years ago, Outi Korpilaakso decided to quit her job in an international department store […]

Arela Shows A Transparent Example To The Bigger Players

Anu Hurme

Transparency plays a significant role for Arela in everything they do. Especially significant, it is in their production chain, which they openly and proudly tell about. The Arela cashmere knits are made in Nepal and China not only because of the talented people but also for social reasons. Viivi Arela reaches a dark blue thread […]