In the past few years, the holidays have usually meant a breakout from the hassle of everyday life. It’s usually during the holidays that I clear my head and get my mind set for the coming year. It’s always important for me to leave my flat in Helsinki and get away somewhere, be it Lapland, […]
The story behind the Finnish menswear label FRENN goes as follows: in 2013 Jarkko Kallio walked the streets of New York in a jacket made by Antti Laitinen and someone came up to him with the sole purpose of buying the jacket then and there. This inspired the creative professional duo to start their own […]
Buying from local designers and brands is one thing, but one can easily think that local travel doesn’t have a lot to offer. We at Weecos wanted to prove otherwise, so we took a field day in July and headed to the surrounding islands of Helsinki: Isosaari, Lonna, Vallisaari & Suomenlinna. We also geared up […]
How often do you ask yourself while shopping: “Do I really need this?” Today our culture values shopping as a function that can greatly improve the quality of life. When it comes to consuming fashion, the self-centered aspect of shopping is further emphasized: new clothes may make you look good and thereby improve your life. […]
Ever heard the argument that ecological or responsible fashion could not be considered good-looking, fashionable or sexy, even? Weecos has a wide range of sustainable men’s clothing brands, which prove that this claim could not be further from the truth. Great cases in point are, for example, Weecos menswear brands Formal Friday, Vaella, FRENN and […]