Could post-consumer waste be turned into serial production? In the tenth episode of Hardcore Fashion, Paula Malleus is on the road again – now she heads to Nokia t0 the old Nanso factory to figure out if her post-consumer designs could be serially produced on the industrial level. How did the meeting go? Could a new, circular […]
It’s been busy with a big customer order but finally, it’s ready and Paula Malleus is ready to continue with the Revolt collection. There’s only a month left to the runway show in Helsinki Fashion Week 2017 and Paula ponders what has happened since April. See on eight episode of Hardcore Fashion! *** One of the […]
At the moment the clothing industry is based on fast and cheap production, and quantity runs over quality. This is completely unsustainable and the reason why Reet Aus, an Estonian fashion designer and PhD, wants to change the mass production system from inside out. In addition to upcycling and certifications, Reet sees taxes and conscious […]
It’s time to pick up the pieces that go to Helsinki Fashion Week 2017! Paula Malleus gets some help from Outi Pyy. Is it a tough decision? See on episode seven of Hardcore Fashion! *** One of the key elements in Weecos is that we can share the stories behind products and show you who are behind […]
Designer Reet Aus is dedicated to slow fashion. Not only has Reet made her collections out of post-industrial leftovers for years now, but also developed the first upcycling certification in the textile industry, which enables the circulation of leftover materials back to production inside the same factory. But how did that happen? In 1995, when Reet […]
Already the third episode of Hardcore Fashion! The structure of the Revolt collection is soon ready, amazing what designer and Master Seamstress Paula Malleus has made out of wind and ski suits. In this episode, Paula introduces her pieces to Trashionista Outi Les Pyy who gives her viewpoints on the collection. What do you think of the pieces? […]
We are happy to welcome you to Weecos Vlog and to the second episode of Hardcore Fashion! One of the key elements in Weecos is that we can share the stories behind products and show you who are behind the brands. We want you to get familiar with the inspirational designers and makers, the souls of […]
We are happy to welcome you to Weecos Vlog and introduce the new collaboration with fashion brand MEM by Paula Malleus. One of the key elements in Weecos is that we can share the stories behind products and show you who are behind the brands. We want You to get familiar with the inspirational designers and makers, the […]
Outi Pyy visited the Chinese clothing factories in the late 90s’. The experience changed her way of thinking and nowadays she encourages consumers to take care and humanise their clothes. In 1998 Outi, a 20-year-old seamstress student, travelled to China for a three-week internship. Her mum worked at the purchasing sector for a sportswear […]
Trashion hasn’t always been Outi Pyys passion. In fact, as a child, this quick-witted woman has been a shy, mathematically orientated girl who wanted to be a pilot. It’s a foggy, damp day in Helsinki. The bright lights of Remake EkoDesign atelier shine on the grey street. It looks like any minute now the dark […]