MEM is an upcycle fashion brand by Paula Malleus. This means that all material (excluding some accessories and parts of the garments) are collected from post consumer textile waste such as old jeans, t-shirts and leather jackets. Aside from her work as the designer of MEM and master seamstress of Remake atelier, Paula Malleus has […]
Episode 11: Here it happens!
In the eleventh episode of Hardcore Fashion, Paula Malleus visits the museum of Amos Anderson – the place where Revolt collection is revealed in two weeks! In addition to three MEM pieces, what else must be done before the show? Watch the eleventh episode of Hardcore Fashion and hear what plans Paula has for the runway show. […]
Clothing Brands Changing the Fashion More Sustainable
Big brands are using new technologies to make fashion more sustainable. But we feel that smaller design brands are doing significant work too, as it’s said, “big things have small beginnings”. Especially when people working together. So meet TAUKO Design, Reet Aus and Paula Malleus, brands who’s work have influence on the environmental issues as well. *** […]
Episode 10: Could MEM be serial produced in the future?
Could post-consumer waste be turned into serial production? In the tenth episode of Hardcore Fashion, Paula Malleus is on the road again – now she heads to Nokia t0 the old Nanso factory to figure out if her post-consumer designs could be serially produced on the industrial level. How did the meeting go? Could a new, circular […]
Episode 9: Where from the post-consumer waste comes?
What is post-consumer waste and where from it comes? In the ninth episode of Hardcore Fashion, Paula Malleus heads to Turku to get more materials. Although this journey goes well, it’s not always as easy to get leftover materials. See what are the reasons for collaborations to fall with recycling organisations, who collects the leftover second-hand materials […]
Episode 8: Ready for Helsinki Fashion Week?
It’s been busy with a big customer order but finally, it’s ready and Paula Malleus is ready to continue with the Revolt collection. There’s only a month left to the runway show in Helsinki Fashion Week 2017 and Paula ponders what has happened since April. See on eight episode of Hardcore Fashion! *** One of the […]
Episode 7: Outfits to Helsinki Fashion Week 2017
It’s time to pick up the pieces that go to Helsinki Fashion Week 2017! Paula Malleus gets some help from Outi Pyy. Is it a tough decision? See on episode seven of Hardcore Fashion! *** One of the key elements in Weecos is that we can share the stories behind products and show you who are behind […]
Episode 6: A Short Holiday with Weecos
Already the sixth episode of Hardcore Fashion is out! It’s time to take a short break and what could be better than taking it with Weecos and other entrepreneurs? Last week Paula Malleus attended the Weecos Spring Break and taught vlogging to other Weecos brands. See what they did! And psst, also our Weecos team can be […]
Reet Aus Has Taken Upcycling To The Next Level
Designer Reet Aus is dedicated to slow fashion. Not only has Reet made her collections out of post-industrial leftovers for years now, but also developed the first upcycling certification in the textile industry, which enables the circulation of leftover materials back to production inside the same factory. But how did that happen? In 1995, when Reet […]
EPISODE 5: MEM Hardcore Fashion – What Is Anarchy in MEM?
Anarchy! What does that mean to designer and master seamstress Paula Malleus and how it can be seen in Paula’s collections? In the fifth episode of Hardcore Fashion, Paula ponders anarchy and branding from a philosophical point of view. What do these words things mean to her? We can assure that not the very traditional meaning! In addition, […]
Episode 4: MEM Hardcore Fashion – It’s Time For Decisions
In the third episode of Hardcore Fashion designer and Master Seamstress Paula Malleus, showed the Revolt collections pieces to Trashionista Outi Les Pyy who gave her viewpoints on it. What she thought of the pieces and what does Paula think? Is she going to make changes to Revolt? What are the editorial pieces going to look like? Join the meeting Paula […]
Episode 1: The People Behind MEM And Hardcore Fashion
We are happy to welcome you to Weecos Vlog and introduce the new collaboration with fashion brand MEM by Paula Malleus. One of the key elements in Weecos is that we can share the stories behind products and show you who are behind the brands. We want You to get familiar with the inspirational designers and makers, the […]
FINNISH DESIGNER PAULA MALLEUS HAS MADE THE WORLD’S MOST ECOLOGICAL FASHION COLLECTION
The new fashion collection “SAMURAI” by MEM Paula Malleus is by far the most unique fashion collection you’ve ever seen. The main material used in the collection is worn, old jeans. Read further why it can be called the world’s most ecological collection! The MEM SAMURAI collection is available on the 30th of November in […]
Paula Malleus – the pioneer of post consumer waste fashion
There are only a few who have enough skills to make clothes from already existing clothes. Paula Malleus, the founder of MEM by Paula Malleus, is one of them. She has the skills and the passion to create a completely unique style from post consumer waste. As said before, textile waste is a huge problem, which […]
Paula Malleus challenges the whole textile industry system
There she was. Standing at the huge sorting centre of Fida, a charity organization in Finland. The space was filled with used clothes and other recycled textiles. “There’s something seriously wrong with this system”, thought Paula Malleus, the founder of Remake EkoDesign and MEM. And became the pioneer of post consumer waste fashion, her collection would […]
Recycling your textiles
Do you buy your clothes after consideration or can there be found clothes with price tags in your closet? In this world where fashion and trends change rapidly, have you ever thought how much fabric is thrown to the trash when manufacturing clothes? Or does it even matter to you? * * * It has […]